The emergence of social media is undoubtedly a better tool for all players in the entertainment industry. It has changed the way entertainment players relate with their fans, how to build a fanbase and how to maintain them.
In around the year 1999, all players in the entertainment industry were only able to connect with their fans and listeners through the distribution of CDs, cassettes and playing shows. Doing so, it's highly difficult to know you loyal fans, how to take feedback from them and how to maintain them.
Currently, the above are the thing of the past.
Having a fanbase that is very strong and loyal is a tool for making an artist very successful. It helps them connect to those who enjoy his/her creativity, get feedback from them and they in turns are the financial bed rock of such an entertainer.
Below is how artist can create their fanbase, maintain them and can even get pool of sponsorship from the same fanbase.
#1. Remember That It’s Not About You
It’s a great ego boost to watch your social media statistics start to climb. While likes and follows are exciting, never forget that building your fan base is not actually about you at all. Real success comes from creating true personal relationships with your audience.
It should go without saying that you need to offer an exceptional product or service. Always go above and beyond expectations and consistently create an outstanding customer experience. Stand behind your brand, and others will be willing to do the same.
#2. Ask Your Followers for Feedback
Show your followers that their opinions matter to you by frequently asking for feedback or taking surveys. This is particularly important when developing and launching something new. When you involve your fans in the planning process, they’re more likely to give you their enthusiastic support.
If you take this advice, however, make sure you are open to implementing the suggestions you receive. Fail to do this and you run the risk of leaving your audience feeling ignored and frustrated.
#3. Take Advantage of Email
Keeping an up-to-date email list is one of the best ways stay in touch with your followers. It gives you the opportunity to create a feeling of exclusivity by offering special discounts and valuable content.
Remember that when readers provide you with their email address, they are welcoming you into their space. Always be respectful and avoid being spammy, salesy, or just plain annoying.
#4. Post on a Consistent Schedule
Contrary to some advice, you don’t have to post to your blog or social media every single day. What you do need to do is decide on a posting schedule you are comfortable with and stick to it.
If you’ve been posting daily and then suddenly stop for months, don’t expect your fans to be waiting when you return. Let your followers know what they can expect, and then deliver on your promises.
#5. Reward Your Fans
Constantly be on the lookout for low-cost, high-value ways to reward your followers. Do it early and do it often. Your rewards can be in the form of special discounts or promotions, informative blog posts, or offering an “insider’s view” of your company.
Keep readers from getting bored by frequently switching things up. Use lots of photos and videos and spread your message across multiple social media platforms. Use your imagination and the possibilities are virtually endless.
#6. Create a Valuable Brand
Your audience is constantly bombarded with businesses and brands asking for their attention. If you want someone’s support, you must show them that you and your brand are worth it. Make sure every post you make and every social media interaction reflects your brand in a positive light.
This may mean taking down those political memes and biting your tongue when you want to lash back at a negative comment. Remember that perception is reality and every action you take contributes to your brand perception.
#7. Connect With Your Fan Base on a Personal Level
To really connect with your audience, tell your story and make it interesting. Show your fans the human side of your brand.
Sharing photos of your family or other parts of your personal life is a powerful way to make connections but it must be done with a bit of caution. Avoid oversharing and make sure everything you post is appropriate for all audiences.
When making changes within the company, give your followers some insight into the rationale behind how the decisions were made. Explain your process, the things you did right, and the lessons you learned from your mistakes. If done right, raw honesty can do wonders for building loyalty and trust.
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#8. Recruit Core Members
Before you can run a marathon, you have to learn to walk. Start building your base with a small group of happy customers, close friends, and a few family members. Ask them to join you on social media and help you share your story. You can also have a pool of expects from your fan base which can help your dream(Promoter, event managers, marketers,...),As your following starts to grow, you’ll enjoy the benefits of social validation. When potential new followers see that your group is already popular and active, they’re more likely to want to join in on the action.
#9. Always Be Responsive
Proactively monitor comments on social media and respond quickly with a personal message. This shows your audience that you care about their opinions and are personally engaged in your brand. In terms of return on investment, this is one of the most powerful ways you can interact with your customers.
If you don’t have the capacity to stay on top of your social media management, consider outsourcing to a professional.
#10. Encourage Deeper Engagement
Every blog post should end with a call to action that lets readers know what you want them to do next. Strategically placing at least one link to another of your website pages or blog posts helps the reader find more information. The longer you can keep readers on your web page, the more likely you are to convert them into prospects. Adding internal links can also improve your search engine optimization (SEO) results.
Consumers trust the opinions of friends and family far more than company advertising, making word-of-mouth and social sharing an incredibly valuable commodity. Take good care of your fan base and they can quickly turn into your primary marketing team.
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